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2024 American Travel Survey: Generational Trends, Economic Concerns and Impact of AI

June 14, 2024

Washington State University’s Carson College of Business released a new report with insights into Americans’ upcoming travel plans, including motivations, budgeting habits and considerations surrounding sustainability and AI.

One of the top findings in the report reveals nearly all members of Gen Z (97%) expect current or potential rising costs to have “a great deal” or “a moderate influence” on the following aspects of their travel: choice of accommodation (86%), travel destination (83%), trip length (80%) or activities they book or plan (77%).

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