If great technology can act as a catalyst to the success of a business, it should come as no surprise that mediocre technology can have a detrimental impact on your overall technology strategy. This critical balance is aptly realized across the customer service realm, as brands strive to offer a carefully curated balance of high-tech and high-touch service, and the sales and catering industry is no exception.
The meetings and events segment, specifically, involves an influx of moving parts and, as such, demands support-driven technology with the capacity to support hotel and venue sales teams appropriately.
