image credit: Pixabay

Airbnb Rental Data: A New Method to Forecast Demand at Your Hotel?

The hotel industry has been overlooking the impact of short-term rentals on their business for some time, perceiving it as a niche form of lodging that would not affect traditional hotel stays.

However, the rapid growth of short-term rentals, led by platforms like Airbnb and VRBO, has made it impossible to ignore.

As a result, the hotel and short-term rental industries are increasingly overlapping, with customers comparing both options on prices, amenities, and value when booking rooms.

Fortunately, a study conducted by our data science team has established a correlation between short-term rental pick-up data and hotel demand, providing revenue managers with a powerful new mechanism to predict demand at their property.

Read More on Hotel News Resource