Big data is having a transformative effect on hospitality across the Middle East and beyond. However, leading hoteliers speaking on the opening day of Arabian Travel Market (ATM) 2023, which will run at Dubai World Trade Centre (DWTC) until Thursday 4 May, emphasised that human intervention remains essential if owners and operators wish to derive genuine value from the information being gathered.
‘Hospitality Debate: What More Can Big Data Unlock?’ featured a range of expert insights into the power of data to improve guest experiences within the Middle East’s hospitality sector.
