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Chinese Travel companies turn to live streaming and advance purchase for recovery

April 16, 2020


The road to recovery for China’s travel industry is still littered with uncertainties.

There were early signs of recovery at the end of the first quarter, reflected by Fliggy’s data showing that the sales of train and tourist attraction tickets for the Qingming Festival holiday on March 17-23 were some 10% higher than a week earlier, and hotel reservations rose 30% during the time.

However, given the pandemic is still wreaking havoc globally, strict control measures are still in place to prevent the spread of COVID-19 after initial success in containing the epidemic. In some instances, top tourist attractions in Shanghai including the Oriental Pearl TV Tower that had re-opened earlier last month were ordered to close again on March 30.

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