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Coronavirus To Wipe 20% Off Hotels’ Brand Valuations

June 2, 2020


The world’s 50 most valuable hotel brands could see their “brand value” fall by 20% to a combined $70 billion this year due to the near-collapse of travel driven by the COVID-19 pandemic, with expectations for a long and difficult recovery, the consultancy Brand Finance estimates.

“Unsurprisingly, the COVID-19 pandemic is going to hit the hotels sector hard as holidays are cancelled and people work from home,” said Brand Finance Director Savio D’Souza.

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