With coronavirus now officially confirmed as a worldwide pandemic, we ask digital marketer Kirsten Howarth what this could mean for hoteliers looking to market their hotel online in tumultuous times.
Hotel marketing online can be difficult enough at times – offers to consider, those unexpected cancellations, the neverending revenue meetings. However, with coronavirus spreading across the globe at an almost unprecedented rate – and the rates of confirmed cases continuing to climb(1) – the impact that this has had on global travel has been next to catastrophic.
