Between border closures, conference cancellations, and widespread apprehension about getting on a plane, 2020 has been an incredibly down year for business or pleasure travel. Subsequently, conventional wisdom would suggest that it’s pretty much the worst possible time for a new hotel to open its doors.
And yet, nearly 1,000 new hotels from Hilton, Marriott, and a host of high-end and boutique hoteliers will have opened their doors during the COVID-19 pandemic. According to a new article in Bloomberg, those in the business suggest that opening now is better than not opening at all—and might even help new hotels get their kinks sorted out before tourism comes back in earnest.
