While Americans are traveling more than ever before, revenue growth has slowed for more than 66% of hotel brands in the U.S. in the past five years. The opportunity cost of sluggish growth is billions of dollars every year – so how can hotel brands meet demand for guest experiences that travelers are looking for and ultimately drive bookings?
Today, Deloitte Digital released a white paper called Human Experience (HX) in Hospitality to look at how hospitality companies can harness the power of human experience to increase guest loyalty and drive revenue.
