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Does Elite Status Matter Anymore? Rethinking Hotel Loyalty In A Time Of COVID

July 20, 2020


If your hotel elite status gives you a room upgrade but you’re not booking a hotel room, do you really have elite status? While the question might not have the philosophical weight of a tree falling in a forest, it still needs to be asked.

For years, a cottage industry of miles and points blogs has capitalized on pushing a single message: earn elite status via credit card rewards and you’ll have champagne wishes and caviar dreams on a beer and anchovy budget.

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