While COVID-19 had a greater negative impact on the travel industry than either the 9/11 terror attacks or the Great Depression, global travel is back on the upswing. Hotels are staffing up, making new investments, and opening new properties. The burst of activity might overwhelm operators who want to make sure their properties return to high profitability in a lively, competitive environment. In addition to hard work, it takes operators who have a specific mind set to be in the best position to inspire their properties to deliver a great customer experience that helps them survive during lean times and thrive during high times.
