How to use Facebook Custom Events and Conversions
Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. It’s one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the “work from home” reality faced by many.
Social media can also be a place to waste a lot of money! Effective digital marketing has always been about results: capturing the most bookings at the best possible rates at the lowest cost.
