In Japan, the cherry blossom is in full bloom, providing spectacular sights in cities and signaling the arrival of warmer weather. Known as Sakura, these trees also provide the perfect metaphor for the country’s hotel industry, which is beginning to show reasons for optimism after a later reopening than many parts of the world.
Japan’s recovery is moving in the right direction as the current central administration continues to focus on growing both domestic and inbound tourism as well as experiences in the country, resetting the agenda for rapid growth in international arrivals.
