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Effects from the COVID-19 outbreak have trickled into the advertising and media business over the past two weeks as the illness traverses the globe and governments take precautions to mitigate its spread. In response, brands like KFC must adjust their campaign messaging or risk coming across as tone deaf during the pandemic. Ads perceived as insensitive or ill-timed could potentially face backlash among consumers and leave a bad taste in their mouths regarding the brand.
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