In 2019, Thailand-headquartered Minor Hotels ranked as one of the 25 largest hotel companies in the world. It’s an achievement earned over many years of focus and being adept at navigating uncharted territories. And, this approach has served Minor well in recent months, aided by the chain’s long-standing partnership with SiteMinder which is built on an adaptable, flexible approach that puts hotel users first.
Kannaphon (Big) Phienlumleart, Director of Distribution, says: “What we look for in platforms is flexibility, which allows us to ‘do central’ when we need, ‘do individual’ when we need, do reports individually but centrally, do the setup ourselves sometimes, and then other times let our hotels do it. That flexibility means, no matter the time or place, we can react. That represents who we are as a company.”