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Reputation Pricing: Using Your Hotel's Reputation to Increase Rates

June 11, 2024

There used to be a time when hotel revenue managers simply had to look at predicted demand and keep an eye on competitors’ rates to optimize pricing.

When travelers booked a hotel room, they had no way of knowing the quality of the guest experience unless they had stayed at the hotel before or knew someone who had. For them, the primary quality indicator was price.

All that changed when online reviews came along.

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