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The future of OTAs: what to expect from their new adaptive strategies

September 18, 2020

Online Travel Agencies have always been a subject for debates among hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries? In general, there is no universal answer to that question. But when the pandemic struck the hospitality industry, many hotels started to get together to oppose the OTAs.

There are several reasons for that matter. First, hoteliers have always felt the pressure by paying commissions. Such giants as Booking and Expedia continued to dominate on the market, leaving no other choice. And during the current crisis, the hotels have a great need in this money.

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