image credit: Pxhere

Travel Brands Strive To Find Balance Between Inspirational And Promotional

April 10, 2020


As travel restrictions from the Coronavirus have spread across the world, it’s evident that tourism is currently one of the most affected sectors during this pandemic. In fact the UNWTO has revised its 2020 forecast and estimates that global international tourist arrivals could decline between 20-30%.

Those of us in Destination Marketing have been faced with the challenge to creatively promote our clients in a way that’s not just appropriate in the current situation but also responsible, inspirational and uplifting.

Read More on Hospitality Net