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TripAdvisor Study Reveals 77% of Travelers More Likely to Book When Business Owners Respond to Reviews

December 13, 2019

New research released today from Ipsos MORI in partnership with TripAdvisor has revealed that customers are more likely to book after seeing owners respond to online reviews, demonstrating why hotel and restaurant owners should be making the most of TripAdvisor’s free online tools to grow their business.

Personalization is Key

The research comes from an Ipsos MORI survey, which polled over 23,000 travelers and diners worldwide. The results showed that 63% of respondents said they would be more likely to book a hotel or restaurant if the owner responded to the majority of reviews.

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