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U.S. Hotel Industry Reports 43.3 Percent Occupancy Drop for March

April 21, 2020

In its first month with a visible impact from the COVID-19 pandemic, the U.S. hotel industry reported double-digit declines in the three key performance metrics during March 2020, according to data from STR.

In a year-over-year comparison with March 2019, the industry posted the following:

  • Occupancy: -42.3% to 39.4%
  • Average daily rate (ADR): -16.5% to US$110.66
  • Revenue per available room (RevPAR): -51.9% to US$43.54

Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the steepest drop in occupancy (-62.2% to 30.2%), which resulted in the largest decrease in RevPAR (-72.3% to US$55.42). The market also posted one of the largest declines in ADR (-26.6% to US$183.68).

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