The U.S. hotel industry showed slightly lower performance from the month prior, according to September 2020 data from STR.
September 2020 (percentage change from September 2019):
- Occupancy: 48.3% (-28.2%)
- Average daily rate (ADR): US$99.12 (-24.9%)
- Revenue per available room (RevPAR): US$47.87 (-46.1%)
Each of the three key performance indicators came in lower than August. The absolute levels recorded in August were the highest for any month since April. More recently, October weekly data showed that occupancy reached 50% for just the second time since the industry’s low point.