image credit: Pxhere

U.S. Hoteliers tested by lack of visibility into demand

October 2, 2020

Now is the time of year when most hoteliers would normally say goodbye to the last of their summer leisure guests and welcome the return of groups, corporate and conference business. But clearly, this is not a normal year.

A significantly reduced amount of leisure travel kept hoteliers somewhat afloat over the summer, but now that the season has ended and kids are back in school, either in-person or remotely, hoteliers will certainly feel the absence of group and corporate demand this fall and winter.

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