Attribute based selling, or ABS in short, has become one of the top buzzwords in hospitality. But what is it exactly, and how can you take advantage of its principles through your upselling programme?
Let’s take a look at what experts have been saying, so you can decide if you want to give this new approach a try at your hotel.
What is attribute based selling?
ABS involves breaking down the product, in this case the hotel stay, into characteristics and experiences. Airlines have already capitalised on this by allowing you to choose add-ons like seat selection, extra meals or priority boarding.