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What is the Hotel Business Case?

November 3, 2020

Defining Project Opportunities

The first step in the property development process is opportunity definition. This is when alternative projects are explored, identified and selected.

For any project, a business case must first be developed and presented in a carefully constructed document that describes, refines and defines a project concept. It justifies the project based on its expected commercial benefit and success and is used to determine the intended stakeholders and generate support and approvals.

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