image credit: Unsplash

What Summer Search Data Really Tells Us About Post-COVID Travel

September 28, 2020

Travel behavior in the summer of COVID-19 has been erratic and still has a long way to go until it returns to pre-pandemic levels. However, the search data during this recovery period can offer strong clues as to what customers will want from their hotel experiences in the next normal so that operators can adjust their businesses accordingly.

Notably, much has already been said about the recent Google Trends numbers which show that search share in many major Western countries for Airbnb and Booking have both trended disproportionately upward relative to Expedia, Hilton and Marriott since their collective nadirs in March 2020. In fact, as of July 2020, Airbnb has reached a 12-month high in search share.

Read More on Hospitality Net