Your digital presence is more than just your hotel’s website. Studies show that people check between 7 and 35 sites before booking a hotel.
Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well as a consistent presence to get them to check rates then book.
Are you telling a consistent story across all your digital channels?
Since the pandemic, many hotels have had to pivot their target audience. But, not all markets have enough business to go around.
