Campaigns and initiatives for Raffles, Fairmont, Sofitel, Pullman and ibis budget were launched this year, reinforcing the unique experiences each brand has to offer and illustrating the Group’s dynamism in reinforcing its unmatched brand portfolio.
As the world’s most diversified hotel operator, Accor has an unrivalled portfolio of hotels in all segments, from luxury to economy, including several legacy brands such as Novotel and ibis. The Group continues to curate unique experiences across the 40+ hotel labels in the network, in line with each brand’s own distinct identity and values.
