The share of holiday travelers who plan to stay in hotels is up this year, and hotels are the top lodging choice among those certain to travel for leisure in the next three months, according to a new national Hotel Booking Index Survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult.
AHLA’s Hotel Booking Index (HBI) is a new composite score gauging the short-term outlook for the hotel industry. The one-through-ten score is based on a weighted average of survey respondents’ travel likelihood in the next three months (50%), household financial security (30%), and a preference to stay in hotels for travel (20%). Based on the results of the survey, the AHLA Hotel Booking Index for the next three months is 7.1, or very good.
