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AI for Hotels: A Guide to Artificial Intelligence for Hospitality Leaders – By Josiah Mackenzie

January 23, 2023

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Technology cannot be evaluated in isolation.

“AI is a tool and not an end in and of itself,” said Philip Rothaus, Managing Director for Data & AI in Alvarez & Marsal’s Travel, Hospitality & Leisure Practice. “It’s really important to first think about what we are trying to accomplish. What is the industry facing right now?”

Let’s take a quick look at where we are in 2023 and how this should guide the way we evaluate artificial intelligence.

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