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Alexa, Reserve my Seat: Will voice activation change the future of travel?

September 19, 2022

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Back in 2012, Google launched voice search, which at the time was somewhat of a novelty. Since then, voice activation has become increasingly widespread. One estimate by digital agency DBS Interactive puts the percentage of adults using voice search at least once per day at 41%. Everything from asking your smart speaker for the weather forecast to turning the lights on and off is becoming common place.

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