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BWH Hotel Group® Soft Brands Building Global Momentum and Appeal

February 17, 2022

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BWH Hotel Group continues to broaden its appeal to travelers and developers with its expanding footprint of soft brand hotels across its portfolio of offerings. Through expansion, new launches, and acquisitions, BWH Hotel Group now offers seven soft brand options ranging from economy to luxury, providing unique experiences that suit the needs of every type of traveler and developer.

The global hospitality powerhouse currently boasts approximately 500 active soft brand hotels and resorts worldwide, with over 110 new properties in the global pipeline. In the last four months alone, BWH Hotel Group has activated over 30 soft brand hotels around the world.

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