A lot has changed in two years since the actors Tom Hanks and Rita Wilson announced they had contracted what was then known as novel coronavirus on a film set in Australia. What hasn’t varied is the desire around the world to visit California for business, pleasure or both.
At Outlook Forum, Visit California’s recent conference for travel industry professionals, research showed that the Golden State continues to appeal to attendees. Analytical and anecdotal feedback explained the interest. Visit California’s Travel Stories site has logged more then 43 million impressions, four times more than all other states combined, reported Caroline Beteta, CEO of Visit California.
