Parent company CKE Restaurants is hoping to better connect the visual identity of its Carl’s Jr. and Hardee’s brands with their “drippy, messy and indulgent” food by launching a brand refresh that focuses on updated design elements.
“This reimagined identity not only rings in a new era for both Carl’s Jr. and Hardee’s but gives us a platform to unite our total brand experience around leading our guests to what feeds their happy,” said Meredith Martin, senior director of marketing communications at CKE Restaurants, alluding to the brands’ “Feed Your Happy” campaign that launched in 2020.
