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CitizenM opens San Francisco hotel

November 19, 2021

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The boutique CitizenM brand has made its San Francisco debut. The new CitizenM San Francisco Union Square follows CitizenM Los Angeles Downtown as the company’s second opening in California this year.

The property is opening with a photography exhibit on the exterior of its façade, a series of brightly colored, back-lit portraits on the ground floor retail space. The use of graphics, light and color to create movement in the images is meant to represent the movement and progress in CitizenM as a brand and San Francisco as a city. The installation will be live until Dec. 8.

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