What is inclusion and why is it important in travel?
Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression.
As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusive to every type of traveler, even if it is more expensive. This shows that consumers are actively looking for travel brands that are committed to inclusion and they’re willing to pay more for brands that are welcoming and inclusive.
