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Cut Labor Expenses Without Sacrificing Service – By John Smallwood, President Travel Outlook

November 2, 2022

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Customer service is at the core of the hospitality industry. You won’t last long in the hotel business if you choose to cut corners and sacrifice service for the sake of profit. Unfortunately, in the modern, complex economy, too many businesses are forced to choose between providing quality customer service and running a sustainably profitable hotel.

In the past, when hotels needed a better way to handle their increasingly large call volumes, they would turn to IVR (Interactive Voice Response) systems. IVR is your classic robo-voice bot that does nothing but induces frustration on the other end of the line.

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