Denny’s menu update includes in-store touchpoints, as well. The chain redesigned its menu to showcase classic offerings, like Moons Over My Hammy and Build Your Own Burger, alongside new items, including the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Lasagna. Denny’s will advertise these changes with a national TV campaign.
The company also rolled out new uniforms for employees as well as new customer merchandise, which is available at DinerDrip.com “to further cement the brand in diner culture and meet consumers where they are.”
Denny’s largely completed its kitchen modernization initiative, with fewer than 25 remodels to go as of February, CEO Kelli Valade said during the company’s year-end earnings call. The new equipment allowed for the company to better innovate its menu, Vallade said.
