Dusit International, one of Thailand’s leading hotel and property development companies, has completed the first stage of its most significant technological transformation project to date – including investing in the latest cloud-based ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and Data Management software to drive group-wide efficiency across its five business units (Hotels and Resorts, Hospitality Education, Food, Property Development, and Hospitality-Related Services) and leverage big data to create exceptional consumer experiences and identify new business opportunities in line with Dusit’s three-pronged strategy for balance, expansion, and diversification.
