Excerpt from STR
To reach the next phase of performance recovery, the hotel industry needs business travel and groups to return in a big way. There have been early signs of that return in the U.S., and fortunately, the latest data for Europe indicates a similar return may be on the way. In-person conferences and events are slowly taking place across Europe as international restrictions continue to ease, such as the long-awaited end to the U.K. amber list on 4 October.
In-person life is back, or is it?