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Fashion, music, lifestyle – Deutsche Hospitality launches a new brand in the Upscale Lifestyle Segment

September 2, 2021


The German fashion icon Karl Lagerfeld once stated: “I’m very much down to earth. Just not to this earth.” Deutsche Hospitality had this quotation very much in mind over the past few months, as it worked to develop a new hotel brand aimed at guests who feel at home on and in front of the catwalks and stages of this world. House of Beats. The first House of Beats hotels are being created in Hamburg and Milan, and more locations in other global metropolises are also at the planning stage.

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