At the height of the pandemic in 2020, many wondered if things could get worse for the tourism sector, praying for travellers to return to the skies as soon as possible. In 2021, we enjoyed a brief sensation of travel recovery as Americans took to the skies and flew South, just as many Northern Europeans did over the summer months with Greece, Spain and Turkey showing the most resilience to turbulence. Sadly, the end of the year witnessed the steady increase of new cases, a new variant and new travel bans put into place.
In this new analysis by ForwardKeys which you can download, ForwardKeys demonstrates that there are signs to be optimistic about in 2022.
Key Trend 1: The Pent-Up demand is Real