John Meyer is gearing up to solve what he considers a glaring problem within the ghost kitchen segment. The CEO of Ghost Financial — a fintech that provides loans, insurance, payroll and other financial products to ghost kitchen operators — worries restaurants are diving into this business before they’re ready.
The result? A low success rate, leading many ghost kitchen operators to default or break their leases, according to Meyer.
“[Ghost kitchens are] growing so fast that it’s attracting operators that don’t have inherent industry specific skills for ghost kitchens, such as digital advertising, targeted advertising and how to get your brand to the top of the delivery apps so that your sales are high enough so that you aren’t operating at a loss,” he said.