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Google: Holiday travel will look different this year. Here’s how marketers can be ready

October 7, 2021

With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new normal can help you position your brand for success this holiday season. Here are the travel insights you need to know.

Craft a message for the cautious

Travel is rebounding after a brutal year and a half for the industry. Thirty-six percent of people around the globe are now participating in some sort of travel activity.1 Moreover, travelers say they feel safer, with the perceived risk of taking a vacation down by 17% since January 2021.2.

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