Guestline enables hoteliers to capture and leverage data with the launch of its new foundational reporting platform, Guestline Insights – which is available to all Rezlynx PMS and CRS customers. It’ll provide the answers to questions such as:
- Where are we acquiring the most business?
- Who are our guests? Why are they booking with us?
- What opportunities for new business can we identify?
Quality data is essential for answering these questions and to both develop and monitor a robust marketing, commercial and business strategy. Recognising that data has real value is the first step, but how do hoteliers ensure they are capturing the right data, and most importantly how do they use that data most efficiently?