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How Hotel Brands Are Using First-Party Data to Drive Revenue

December 1, 2022

Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.

With many companies adopting a work-from-anywhere ethos, “bleisure” or “workations” are on the rise. These trends result in longer lengths of stays and last-minute bookings. To add an additional layer of complexity, travelers have developed higher expectations for their digital travel experiences, craving personalized and compelling content—without sacrificing privacy.

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