More and more people are booking hotels online. We’re all becoming internet-savvy and using digital technologies to our advantage. In fact, 93% of people looking to book hotels check the reviews online, regardless of how they book their stay.
Around 53% of people even say they would never consider booking a hotel that doesn’t have reviews online. It’s clear that online reviews play a significant role in hotel reputation management and help create a strong online image to boost visibility and ensure more bookings.
