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Hyatt and Kiraku Unveil New Hotel Brand for Japan – ATONA

September 22, 2022


Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate and Kiraku, Inc. (Kiraku) have entered into a strategic joint venture that will launch a collection of modern-style hot spring ryokans (Japanese-style inn) in Japan targeting global travelers under the new hospitality brand, ATONA. Hyatt and Kiraku will each own fifty percent of the joint venture and will leverage the expertise and strengths of both Hyatt and Kiraku to develop this new offering.

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