With Japan reopening its borders to tourism on October 11, 2022, for the first time since the initial lockdowns of the COVID-19 pandemic, we were curious about how interested American travelers are in visiting Japan in the next year.
First, Destination Analysts wanted to understand how many American travelers are aware that Japan is now open for travel. Just over one-third said yes (35.7%), with higher awareness among Asian-Americans (57.0%), urban residents (42.6%), and American travelers who reside in the U.S. West region (41.3%),
