The average price for a paid virtual event is $443. Are virtual attendees seeing value?
It depends.
“To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of Experience Designed, in “Attendees to Virtual Events: To Charge or Not to Charge?” published by the Virtua Events Institute. “Audiences will pay for quality content. We know this from the rapid growth in music, entertainment and game streaming subscription services. Organizers can, should and will charge for virtual events, but they will need to be very high quality experiences.”
Approximately 80% of virtual events are free, according to the Evolution of Events Report. With so many attendees used to free events, expectations are high for paid events.
