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Market Insight – Examining Demand and Hotel Pricing in Japan As It Fully Reopens to Mass Tourism

October 3, 2022

Japan, like much of Asia Pacific, decided on a policy of isolationism when it came to the pandemic, which has resulted in the best part of two-and-a-half years of low-to-no travel. Furthermore, the Japanese government has been one of the most cautious in reopening its nation to international travel.

But, the tide is now turning. According to The Japan Times: “Japan will allow visa-free, independent tourism and abolish its daily arrival cap as of Oct. 11, Prime Minister Fumio Kishida said Thursday, marking a major policy shift.”

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